About us.

The Limelight Company is a UK personal branding agency. We help founders, business owners, authors, speakers, creatives and musicians step out from behind their business and become the name people recommend.

Our story

The Limelight Company began with a problem one of our co-founders knew first-hand. When Jack Cartwright's books started to sell, he found himself wearing far too many hats: managing social media, recording videos, running ads, designing book covers and looking after his website, all while he was supposed to be writing.

Over the years he built a team to take all of that on, leaving him free to write. Today Jack has sold over a million books worldwide, is a USA Today bestselling author, and has a personal brand that is recognisable and joined up across every channel.

That team is The Limelight Company. Now it does the same for other entrepreneurs, self-published authors, creatives and public figures.

“I spent years developing a brand. It was only when I stepped out from behind it that the results truly came.”Jack Cartwright, Co-founder

Elly’s story

Elly grew up watching her parents run two businesses while raising triplets. They showed her every day that nothing worth having is handed to you; you work for it. It’s inspired her to work hard for everything she wants in life, and now she wants to help others do the same.

Her own journey into business didn’t begin in a boardroom. It began in 2016 with a weekend job face-painting at Jimmy’s Farm. She loved it so much that she turned it into a small operation of her own before she’d even left school. It was an early lesson in building something from nothing: be visible, show what you can do and let the quality of the work speak for itself.

In 2018, Elly began her marketing career as a Marketing and Design Apprentice in the corporate world. She didn’t have all the answers yet, but she had a real hunger to learn, and by achieving exceptional results, she worked her way up to Marketing and Design Executive. Along the way she earned a formal qualification in marketing theory and a social media certification from the Digital Marketing Institute. Each campaign, every design project and all the late night brainstorming sessions built the expertise that underpins her work today.

Then something unexpected happened. Entrepreneurs began approaching Elly directly to manage their marketing and social media, plan their campaigns and shape their personal brands. Watching those businesses grow, and seeing their owners’ confidence grow with them, made her next step clear: she wanted to help more people be seen for who they truly are. When the opportunity arose to launch The Limelight Company, she grabbed it with both hands.

Having started small and built step by step, Elly understands the entrepreneurial journey first-hand and brings that same drive to every client she works with. Wherever a client is starting from, she is there to help them step into the spotlight.

Callum’s story

Callum’s route into content was anything but direct. He grew up in Jersey, spent several years living in Europe and competed in junior road racing before Covid brought everything to a stop. He used that reset to work out what came next, and found it in marketing, completing a digital marketing apprenticeship with distinction.

That long way round shapes how he works today. Before a camera comes out, Callum wants to know what the content is for: who it needs to reach, what it should say and what success looks like. Giving every shoot a clear direction first is what makes the finished photos and films genuinely useful, not just good to look at.

Behind the lens, he is a photographer and videographer with a strategist’s eye, covering everything from monthly social reels to photography, filming and editing. His own YouTube channel, Cal Takes Photos, explores travel, storytelling and the Fujifilm system, and has led to collaborations with Open Glass Studio and Ulanzi.

Curiosity drives him, and it keeps the work honest. Based in Lincolnshire, Callum brings that same clarity to every Limelight client, making sure the stories we tell on camera are the right ones, told well.

What we believe

• A brand is nothing without the individual. People buy from people. Your name, your story and your point of view are what clients remember.
• Stories make people care. Facts inform, but stories are what people repeat. We start with yours.
• The strongest brands don't shout. They share what they know, generously. If self-promotion makes you wince, you're in the right place.
• One team, joined up. Strategy, design, photography, film, website, social and advertising, all pulling in the same direction, so you're not managing five suppliers.

What we do

Who we work with

• Founders and CEOs who want to be the face investors, talent and customers trust.
• Authors and creatives whose name should sell the next release.
• Musicians and artists whose next release or exhibition deserves an audience.
• Consultants and advisers whose expertise is the product.
• Speakers and public figures who need a presence that matches their platform.

How we work

1. We listen. Your story first: where you started, what drives you and who you need to reach.
2. We define. A clear brief, scope and fee, agreed before any creative work begins.
3. We tell it. Your story, told through photography, film, your website and social channels, reviewed together at every step.
4. We grow. Ongoing content and social growth that keeps you in the limelight.

What working with us looks like

We're easy-going and approachable, and because we've stood where you're standing, we understand the nuances and can work around them. What you get is a team committed to the goals we set together, delivered through a focused strategy.

In return, we ask for the same commitment: not to us, but to yourself. Over the years we've seen what our skills and experience can produce, and we're fortunate enough to be selective about who we work with.

What we look for in our clients