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Marketing for podcasters

Your listeners love you. Let more people find you.

When you work with Limelight, every part of the show, from the set going up to the episode going out, is captured: photographed, filmed, designed and shared. Your listeners get closer to the conversation, and you get back to having it.

SOUND FAMILIAR?“We record brilliant conversations, and release them into silence.”

Now picture the clip that travels, the comment from a stranger who listened twice, and the guest who emails to ask if they can come on. That’s what it feels like when every episode is seen as well as heard, and each one brings new listeners with it.

EVERY EPISODE, CAPTURED

From the red light to the last word.

We come with you. Our team photographs and films the whole story: the set going up, the guest arriving, the red light going on, the laugh nobody planned and the chat after the mics go off.

Then we turn it into everything your listeners want: host portraits, guest photos, video episodes, clips and Shorts, cover art and posts, so there’s always something new to share.

Behind the scenes and studio portraits by The Limelight Company

The recording

The set, the lighting, the hosts and the guest, filmed on several cameras and photographed between segments.

The guests

Every guest photographed and filmed, so their episode looks as good as it sounds.

The live show

The stage, the audience, the questions from the floor and the queue to say hello afterwards.

The release

Episode artwork, video, clips and a plan that turns each episode into weeks of posts, emails and ads.

HOW IT WORKS

From first chat to a bigger audience.

01

We listen

Your show, your listeners and what’s next: a launch, a new season, a live show or sponsors.

02

We plan

A clear plan, scope and fee, agreed before any work begins.

03

We capture

Recordings, guests and live shows photographed and filmed, then edited, designed and scheduled.

04

You grow

More listeners, guests who say yes and an audience that feels part of the show.

QUESTIONS PODCASTERS ASK

Marketing for podcasters, answered.

What does marketing for podcasters actually involve?

It helps people find your show and keeps them listening: photography, video, artwork, a website, social media and advertising, planned around your episodes and seasons. We do all of it in-house, so everything looks and sounds like you.

Can you come to our recordings and live shows?

Yes. Capturing the recording, the guests and the live room is at the heart of what we do. We photograph and film on the day and turn it into content for weeks afterwards.

Do you work with business owners who host a podcast?

Yes: independent shows, co-hosts, and business owners and experts who use a podcast to reach clients. We tailor the plan to how your listeners, or your clients, find you.

How much does podcast marketing cost?

Stop thinking of marketing as a cost. The moment you do, you separate yourself from a critical arm of your business, and turn it into a negative. Think of it as an opportunity, or better still, think of it this way: not marketing is the lost opportunity. An episode nobody can find is hundreds of listens, follows and sign-ups that never happen. Social media that’s quiet between seasons falls flat on launch day, just when you need it. From one recording or shoot to an ongoing plan around a season, we’ll recommend what will make the biggest difference after a short conversation and give you a clear quote.

Do you only work in Lincolnshire?

No. We’re based in Lincolnshire and regularly travel to studios, live shows and clients across the UK.

YOUR JOURNEY

Where are you on your journey?

Four quick questions, and we’ll show you where we’d start. Your answers come straight to us with your message, so you won’t have to explain it twice.

What best describes you?

Choose the one that fits best.

Your listeners want more. Let’s give it to them.

Step into the Limelight.

See where we’d start with you →