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DISTINCTIVE BRAND DESIGN

Know what you stand for, and how to say it.

Before anything is photographed, filmed or posted, we find your story and the point of view that makes people want to listen. Then we give it a look, and the words to tell it.

SOUND FAMILIAR?“I don’t know what to say.”

Most people who tell us this have plenty to say. What they’re missing is the thread. We find it by talking with you, shape it into a clear position and hand you the words, so everything from your homepage to the way you introduce yourself sounds like you.

WHAT’S INCLUDED

Everything it takes, handled for you.

Story discovery

Conversations about where you started, what drives you and what you believe.

Positioning

The ground you hold in your field, and the reason it’s yours.

Audience

The people you need to reach, and what they need to hear from you.

Messaging

What you stand for and what you want to say, written in your own voice.

Visual identity

Type and colour that look like you, with imagery to match.

Carried through everything

Used on your website and socials, and in your photos and film, so it all hangs together.

Logos, brochures and van livery →
BRAND WORK

From a blank page to an identity people remember.

Every identity starts with a story. Here are three we’ve built. Each one shows the logo and the palette next to the typefaces and where they end up.

100%
The Limelight Company · Brand board
Black#000000
Gold#CCA132
Silver#C1C7DB
White#FFFFFF
Lime#B0D235
AaMiller Display · Bold & LightA brand is nothing without the individual.
ICON
thelimelightco.co.uk
BUSINESS CARD
Step into the Limelight.
SOCIAL POST
Jack Cartwright · Brand board
Primary#000815
Primary#FFFFFF
Teal#30A7A7
Yellow#EBE729
Charcoal#2E2E2E
AaCentury GothicHEADINGS IN CAPITALS. Body text in mixed case.
ICON
BOOK COVERS
MONOGRAM
Sedum & Sage · Brand board
Sedum Green#286140
White#FFFFFF
AaExpressway · SansationPLANTS THAT ENDURE
ICON
GARDEN BUILDINGS
Potted Sedum Rupestre
PLANTS THAT ENDURE
PLANT LABEL

These are real identities we’ve designed, shown in their actual colours and typefaces. Pick one and watch it come together.

PART OF ONE BESPOKE STRATEGY

Every light, pointed at you.

The other six services start from brand design. Put together, they tell one story: yours.

SELF-PUBLISHED AUTHOR?Marketing for authors

From covers to launch ads and author branding, all from a team built around a bestselling author.

Marketing for authors →
PHOTOGRAPHER?Marketing for photographers

Brand portraits, websites, social media, local advertising, video and design, all built around your craft.

Marketing for photographers →
MUSICIAN?Marketing for musicians

We capture every gig and recording, and every release. Your fans love you. Give them more to love.

Marketing for musicians →
CONSULTANT OR ADVISER?Marketing for consultants

Photography, websites, LinkedIn, video, design and ads that put your expertise where clients can see it.

Marketing for consultants →
START HERE

Where are you right now?

Four quick questions, and we’ll show you where we’d start. Your answers come straight to us with your message, so you won’t have to explain it twice.

What best describes you?

Choose the one that fits best.

FROM THE JOURNAL

Questions we’re often asked

All articles →
FOR PODCASTERS

What goes in a podcast media kit?

What goes in a podcast media kit: audience figures sponsors trust, host photos, sponsorship formats and the UK rules on labelling host-read ads.

7 min read

A brand is nothing without the individual.

Step into the Limelight.

See where we’d start with you →