How to design YouTube thumbnails that look like you
YouTube thumbnail design for UK creators: the official specs, a recognisable template system, faces, type and colour, and how to test thumbnails properly.
Should influencers pay for ads? When paid reach makes sense
When ads for influencers are worth paying for in the UK: launching your own product, growing a newsletter, and when boosting a post is a waste…
What is whitelisting? Partnership ads explained for UK creators
What influencer whitelisting means for UK creators: how partnership ads work on Instagram, TikTok and YouTube, what access you give and what to agree first.
How to make your Instagram feed look like a magazine
How UK creators can build an Instagram feed aesthetic that looks like an editorial spread: a consistent edit, colour palette, cover frames and a planned mix.
Influencer burnout: how to stay consistent without being always on
Practical ways UK influencers can avoid burnout: batching, scheduling, realistic posting rhythms and support, so you stay consistent without always being on.
How to light a video podcast set
A practical UK guide to video podcast lighting: key, fill and practical lights, two-person desks, backgrounds, flicker under 50 Hz mains and a look that stays…
How to promote a podcast on Instagram
How to promote a podcast on Instagram in the UK: Reels from every episode, Stories on release day, guest collabs, trial reels and posting between seasons.
How to write podcast show notes that get found
How to write podcast show notes that persuade people to press play and help episodes get found in search, with a simple template, timestamps and transcripts.
Should you put your podcast on YouTube?
Should your podcast be on YouTube? How it works, the three ways UK shows do it, what changes when you go video, earning money and when…
How to start a newsletter for your podcast
How to start a podcast newsletter in the UK: what to send, how often, getting listeners to sign up, consent rules and using it for launches…
What goes in a podcast media kit?
What goes in a podcast media kit: audience figures sponsors trust, host photos, sponsorship formats and the UK rules on labelling host-read ads.
How to plan a podcast launch or new season
How to plan a podcast launch or new season in the UK: a week-by-week timeline with trailers, Apple featuring, guests, newsletters and ads timed to the…
What photos does a podcast host need?
The podcast host photos every UK show needs, from cover art and app profiles to guest spots and media kits, and how to plan a shoot…
How to get great photos of your podcast guests
How to plan podcast guest photos into recording day in the UK: the shots to get, a five-minute portrait set-up, consent, remote guests and fast delivery.
Do you need artwork for every podcast episode?
Do you need podcast episode artwork? Apple, Spotify and YouTube specs, when it's worth it, and how a season template makes each episode quick to finish.
Do podcast audiograms still work?
Do podcast audiograms still work? When a waveform and captions earn attention, when video clips win, and how UK audio-only shows can look alive in the…
How to photograph a live podcast recording
A practical UK guide to live podcast photography: what to capture, working with venues and stage light, staying silent, telling the audience and using the images.
Does a podcast need a website?
Does your podcast need a website? What a podcast website does that apps can't, the pages to include, episode pages, UK cookie and email rules, and…
How to advertise a podcast
How to advertise a podcast in the UK: setting one clear goal, using your trailer and best clips as ads, and choosing between Meta, YouTube and…
What should a life coach say in a welcome video?
A simple structure for a homepage welcome film that feels like the first minutes of a discovery call, with UK notes on captions, embeds and claims.
How to film talking-to-camera videos as a life coach
Prompts, framing, sound and simple ways through camera nerves, so UK life coaches can film short videos that sound like a real conversation.
Should a life coach use stock photos on their website?
Where stock images are fine on a UK coaching website, where they quietly cost you trust, and the licence and advertising rules worth knowing.
Does a life coach need a logo?
When a UK life coach needs a logo, name versus symbol, what it has to work on from profile pictures to workbooks, and what to know…
Life coach photoshoot ideas: what to wear, where to shoot and how to relax
Locations, outfits, poses and calming prompts for UK life coaches who feel exposed in front of the camera but want photos that look like them.
How to choose brand colours and fonts as a life coach
How UK life coaches can choose brand colours and fonts that match how their sessions feel, with simple contrast checks for web, print and social.
How to write a life coach about page people actually read
How UK life coaches can write an about page that tells their story, explains their approach and presents ICF, EMCC or AC credentials with warmth.
How to create a lead magnet workbook for your coaching business
How UK life coaches can create a free coaching workbook people actually fill in: ideas, page structure, design for home printing and email consent.
Are Google Ads worth it for life coaches?
How Google Ads can put UK life coaches in front of people already searching for a confidence or career coach, and when they aren't worth the…
Should you film your coaching workshops and retreats?
How UK life coaches can film workshops and retreats with consent and confidentiality in mind, and turn one group day into weeks of content.
Should a life coach run a Facebook group?
When a free Facebook group builds trust for a UK life coach, how to set one up calmly, and how members move gently towards a discovery…
How to set up a discovery call booking page on your coaching website
Booking calendars, intake questions, reminders and UK privacy basics for a discovery call page that fills your diary without the back and forth.
What branding photos does a life coach need?
The short shot list of portraits, working shots and workshop images that helps UK life coaches feel familiar before the first discovery call.
What can life coaches say in adverts? The ASA rules explained
The UK ASA and CAP Code rules for life coaches across websites, social posts, paid ads and testimonials, with recent coaching rulings explained.
When is it worth hiring a videographer as a content creator?
The moments when a UK content creator should hire a videographer, from YouTube films to brand content, and what to agree before filming starts.
Who owns your photos? Usage rights for influencers explained
Who owns the photos and video from a shoot under UK copyright law, and how influencers can license images to brands without giving away more than…
Why every influencer needs a newsletter, and how to start one
Why a newsletter gives UK influencers an audience they own, and how to start one: where to host it, growing sign-ups, ICO consent rules and what…
How to film sponsored content that still feels like your own
A UK creator's guide to filming sponsored content: reading the brief, keeping your voice, getting approvals and labelling the ad clearly.
How to plan a content day: a month of photos in one shoot
How UK influencers plan a content day photoshoot: shot lists, outfit and set changes and batching, so next month's posts already exist.
What is a brand shoot, and does an influencer need one?
What a brand shoot is, what it gives a UK influencer that phone photos can't, and how to plan one so your feed and media kit…
What makes podcast cover art stand out (and what are the specs)?
Podcast cover art specs for Apple Podcasts and YouTube, plus what makes artwork stand out at thumbnail size and how it fits your wider brand.
How to turn podcast episodes into clips for social media
How to make podcast clips for social media that UK audiences actually watch: choosing moments, length, vertical format, captions, Spotify Clips and posting.
How to grow a podcast audience in the UK
A practical guide to growing a podcast audience in the UK: discoverability, YouTube, clips, guests, a website and a mailing list, and what to skip.
How to film a video podcast that looks professional
How to film a video podcast in the UK: sound, cameras, lighting, set design and export settings for YouTube, Spotify and Apple Podcasts, in the right…
How to label ads as an influencer (UK rules explained)
What UK influencers must label as an ad, from gifted products to affiliate links, which labels the ASA accepts and where the label needs to go.
How to pitch to brands as an influencer
How UK influencers can pitch brands with confidence: choosing the right brands, what they check first, a simple email structure and what to agree.
How much should you charge for brand deals?
What really sets the price of a brand deal for UK creators: deliverables, usage rights, paid ads and exclusivity, plus the tax and invoicing basics.
How to build a content creator setup at home
A practical guide to a UK content creator's home setup: lighting a small room, clean sound, phone or camera, vertical framing and a look brands recognise.
What should a life coach website include?
The pages, photos, testimonials and booking set-up a life coach website needs, plus the UK rules on claims, reviews, cookies and data that apply to coaches.
How should life coaches use Instagram?
How UK life coaches can use Instagram to build trust and win clients: account set-up, bio, what to post, reels, photos, and what the advertising rules…
How to get life coaching clients in the UK
A practical, step-by-step guide for UK life coaches: choosing a niche, building trust, using referrals, social media and email, and staying within the rules.
Facebook ads for life coaches: what works and what the rules allow
How Facebook and Instagram ads work for UK life coaches: what to offer strangers, how to write ads Meta approves, and the ASA rules on results…
What Should Authors Post on Social Media Between Releases?
What should authors post between releases? A balanced mix of story, process and reader posts, series reminders, countdowns and a weekly plan.
How to Plan Series Book Cover Design That Keeps Readers
Learn how to give every book in a series a consistent look, with colour per book, clear numbering, box set covers and refreshes that help read-through.
How to Sell Books Direct From Your Author Website
Why indie authors sell ebooks, paperbacks and audiobooks from their own site, how delivery works, and what to check on VAT and KDP Select first.
How to Build a Reader Magnet Landing Page That Converts
How to design the page that gives away your free book: headline, cover, form, UK consent basics, the welcome sequence and where readers come from.
Paperback Cover Wrap: How to Build One for KDP
How to turn an ebook front into a full paperback cover wrap: spine width from page count and paper, bleed, barcode, back cover and file specs.
Instagram for Authors: Profile, Grid, Reels and ARCs
Instagram for authors: how to set up your profile, match your grid to your covers, use Reels, Stories and ARC readers, and run a cover reveal.
BookTok for Authors: How to Sell Books on TikTok
BookTok for authors explained: hooks, showing the book, posting rhythm, linking to your retailers, and what to avoid.
How do you do bookstagram photography for your own books?
How to shoot your own books and ARCs for Instagram: flat lays, props, light, a consistent look, and reusing images in ads and newsletters.
BookBub Ads for Authors: How to Target, Bid and Test
How BookBub Ads differ from a Featured Deal, and how to target comp authors, design creative, set bids and judge results.
How to Write a Book Trailer Script That Sells Books
How to write a 30 to 60 second book trailer script from your blurb, with versions for ads and vertical video and the licensing basics.
Book Promotion Sites: How to Use Them Without Wasting Money
How promo newsletters and price promotions work, how to stack them with Kindle Countdown Deals and free days, and how to measure results.
Book Cover Design by Genre: How to Signal Yours
How to make a cover say its genre at thumbnail size, from crime and romance to fantasy and cosy mystery, and when to break the rules.
How to Start an Author YouTube Channel Readers Will Watch
What authors post on YouTube, how to set up the channel, keep a regular rhythm and point viewers to your books.
Author Website SEO: How to Help Readers Find Your Books
Author website SEO in plain English: series and book pages, your bio, site speed and links from interviews, so readers searching your name find you.
How to Film an Author Reading Video Readers Will Finish
How to film a reading from your book: choosing the passage, sound and light, editing, captions and where to share it.
How do you plan an author photoshoot that suits your genre?
How to plan an author photoshoot: match your genre, pick locations and outfits, build a shot list, and agree consent and usage first.
How do you choose the right Author Central photo and profile?
How to choose your Author Central photo, set up your Amazon Author Page and keep one consistent look across books, website and socials.
Amazon Ads Keywords for Books: How to Find and Use Them
Find keywords and product targets for book ads, choose match types, use negative keywords and judge ACoS against read-through.
How does video marketing for consultants build trust?
Why video helps advisers win trust, which types of film work, where to use them and how to feel comfortable on camera.
Thought Leadership for Consultants: What It Is and How to Start
What thought leadership is for consultants, how to find a point of view, which formats suit you and how to prove your expertise.
SEO for Consultants: How to Rank for What You Solve
How independent consultants can rank for the services and problems they solve, using topic pages, genuine expertise signals and earned links.
Personal Branding Photography for Consultants: A Practical Guide
How consultants can go beyond headshots with working shots, workshop photography and a planned image library, including consent for client meetings.
A Simple Marketing Plan for Consultants: One Page, Six Steps
A one-page marketing plan for independent consultants: positioning, target clients, channels, content rhythm, budget and pipeline.
How do you make a LinkedIn video that people watch?
Formats and specs, the right length, strong hooks, captions and posting habits for consultants using LinkedIn video.
How to Choose a LinkedIn Profile Photo That Wins Trust
LinkedIn's photo and banner requirements, plus straight advice on framing, expression, background and consistency for consultants.
LinkedIn for Consultants: Profile, Posts and Messages
A hands-on guide for UK consultants on getting LinkedIn right: a clear profile, useful content, genuine engagement and messages that do not feel like spam.
15 LinkedIn Content Ideas for Consultants
Fifteen post angles, formats and examples to help UK consultants stop staring at a blank LinkedIn box and start writing posts clients read.
LinkedIn Ads for Consultants: Are They Worth It?
When LinkedIn ads make sense for independent consultants and advisers, how targeting and lead gen forms work, and how to measure real enquiries.
Lead magnet ideas for consultants that bring in enquiries
Lead magnet ideas for consultants, how to collect email addresses lawfully in the UK, and what to send afterwards.
How to Get Consulting Clients: Practical Routes for Independents
Realistic routes for independent consultants: network, offer clarity, LinkedIn, speaking, partnerships, follow-up and proposals.
How Often to Post on LinkedIn as a Consultant
A realistic LinkedIn posting rhythm for busy consultants: consistency over volume, batching, scheduling and the few measures worth tracking.
Professional Headshots for Consultants: What to Get Right
Why professional headshots matter for consultants, what makes a good one, where to use it and how often to update it.
Google Ads for Consultants: How to Capture Buyers Searching
How independent consultants can use Google Ads to reach people already searching for help, and when search advertising is not worth the money.
How to Design a Consulting Proposal That Wins Work
The sections a consulting proposal needs, how to design it for readability, and the mistakes that cost consultants work.
How to Create a Credentials Deck for Your Consulting Business
What to put in a consulting credentials deck, how to structure and design it, and when to send a PDF or present live.
How to write a consulting case study that wins clients
How to structure a consulting case study, get client permission, handle confidentiality and use numbers honestly.
How to write consultant website copy that wins enquiries
How to write consultant website copy that leads with the client's problem, proves your claims and makes enquiring easy.
How to Build Consultant Branding That Clients Trust
What a consultant's visual identity needs: a wordmark, a small palette, clear fonts and reusable templates, applied consistently across proposals, LinkedIn and your website.
How do you make a client testimonial video that is honest?
How consultants can plan, film and edit a client testimonial video, with advice on consent, approvals and keeping claims honest.
YouTube for Musicians: Channel Set-Up, Shorts and Live Sessions
How independent UK artists can set up a YouTube channel, apply for an Official Artist Channel, use Shorts, go live, organise playlists and build a community.
Wedding band marketing: how to get found and booked
How function and wedding bands can get found and booked: website and video, Google Business Profile, directories, honest reviews and fast enquiry handling.
TikTok for Musicians: How to Get Your Music Heard
How independent UK artists can use TikTok: choosing sounds, writing hooks, posting consistently, getting your own track onto the app and learning from analytics.
SEO for Musicians: How to Get Your Name and Gigs Found on Google
A plain-English guide to getting your artist name and gigs found in Google: titles, consistent naming and structured data for events.
How to Sell Band Merch Online: Shops, Stock and UK Rules
Where to sell band merch online, what to stock first, how to photograph and post it, and the UK consumer rules to follow.
Music Release Plan: A Week-by-Week Guide for UK Artists
A week-by-week music release plan for independent artists, covering delivery, Spotify pitching, pre-saves, assets, launch week and what to do afterwards.
How to Build a Mailing List for Musicians (UK Guide)
Why every musician needs their own email list, how to grow it, what to send and the UK consent rules to follow.
How to Make a Lyric Video That Looks Professional
What makes a good lyric video, from typography and timing to accessibility and uploading it to YouTube with captions.
How to Make a Low Budget Music Video That Looks Great
Ideas, planning, filming permissions, kit, editing and release tips for UK musicians making a music video on a small budget.
How to Film a Live Session Video for Your Music
How to record and film a live session video, edit it, and cut it into clips you can use to promote your music and win bookings.
Live Music Photography: How to Get Great Gig Shots of Your Band
How to brief a gig photographer, get venue permission, deal with stage lighting and use live photos properly, including crowd shots and copyright.
How to Use Instagram for Musicians: A Practical UK Guide
How independent UK artists can set up Instagram, plan a content mix, use Reels and Stories, collaborate and finish every post with a clear call to…
How to Promote Your Music: A Practical UK Plan
A step-by-step plan for UK independent artists: identity, streaming profiles, website, social media, playlists, press, gigs and measuring results.
How to promote a gig and sell more tickets: a UK timeline
A week-by-week plan for selling tickets to your next gig, from listings and posters to email, ads, local press and content on the night.
How to Get More Gigs: A Booking Guide for UK Musicians
How UK musicians can book more and better gigs: what promoters want, how to pitch and follow up, building a local draw, and function and wedding…
Gig Poster Design: How to Make One That Gets People Through the Door
How to lay out a gig poster so people see who, where, when and how to buy tickets, with print sizes, QR code tips and printing…
Facebook ads for musicians: how to promote releases and gigs
How UK musicians can use Meta ads to promote releases, gigs and function bookings: objectives, audiences, creative, budgets, measuring and common mistakes.
Band Photoshoot Ideas: Concepts, Locations and Poses That Work
Concepts, locations, group styling and poses that avoid the line-up cliché, plus a shot list so your band leaves the shoot with every image it needs.
Band Merch Design: How to Make Merch Your Fans Will Buy
How to design band merch that sells: which products to start with, screen printing versus DTG, colour limits, sizing, mock-ups and pricing from real costs.
What Makes a Good Band Logo? A UK Guide for Musicians
What makes a band logo work on stage, on merch and on a phone screen, plus file formats and UK trade mark basics for independent musicians.
Album Cover Photography: How to Shoot a Cover That Works
How to shoot a photograph for an album cover: square composition, space for the title, mood, platform artwork requirements and who owns the image.
What Should a Photography Website Include? A Page-by-Page Guide
A page-by-page checklist for UK photographers: home page, galleries, about, pricing, testimonials, booking, blog and legal pages.
Video Marketing for Photographers: Where to Start
Video shows clients who you are as well as what you shoot. Learn which types of video to make and where to use them on your…
Reels Ideas for Photographers: What to Film and How
Concrete Reels ideas for UK photographers, with a simple structure, length limits and music cautions.
Photography Website Speed: How to Make Image-Heavy Sites Fast
How to keep a photography website fast without losing image quality: sizing, formats, lazy loading, Core Web Vitals and hosting.
How do you design a photography price guide clients understand?
How to design a photography price guide that clients read and trust: structure, packages, layout, PDF or web page, and UK rules on clear pricing.
Photography Portfolio Tips: How to Build One That Books Clients
Straight advice on how many images to show, how to choose and order them, curate by client type and keep a portfolio fresh.
Photography Marketing Ideas to Fill Your Quiet Months
Seven photography marketing ideas for slow months, from mini sessions and seasonal campaigns to blogging, email, print and local events.
What makes a good photography logo?
A good photography logo is simple, legible and personal. Learn why camera icons date, which versions and files you need, and the basics of protecting it.
What should a photography welcome guide include?
What to put in a photography welcome guide for new clients: what to expect, preparation, what to wear, timeline, delivery and FAQs, plus design tips.
How to Plan a Personal Branding Shoot for Photographers
A step-by-step plan for your own branding shoot: shot list, locations, wardrobe, kit, directing another photographer and agreeing how the images can be used.
Local SEO for Photographers: How to Rank in Your Town
How to rank in your town: build useful location pages, keep your details consistent, earn reviews and links, and blog about local venues.
Instagram for Photographers: What to Post to Get Booked
What to post, how to set up your profile and how to turn Instagram followers into bookings, written for UK photographers.
How to Market a Photography Business: A Practical UK Plan
A step-by-step UK plan for photographers: positioning, website, Google Business Profile, social media, referrals, email, ads and how to measure results.
How to Get More Photography Clients Without Discounting
Win more bookings without lowering your fees: referrals, partnerships, honest reviews, quick replies, follow-up and repeat clients.
How Often Should Photographers Post on Social Media?
Realistic posting frequency for Instagram and Facebook, plus batching, scheduling and what to measure, for UK photographers.
Headshots for Photographers: Why You Need Them and Where to Use Them
Why photographers need professional portraits of themselves, where to use them, and why self-timer selfies rarely match the standard of your client work.
Google Business Profile for Photographers: How to Set It Up
Set up and optimise a Google Business Profile for photographers, from categories and service areas to photos, posts and honest reviews.
Google Ads for Photographers vs Facebook Ads: Which to Use?
Google Ads catch people searching now; Facebook and Instagram ads create demand. Learn keywords, budgets, landing pages and tracking.
How to Film a Behind the Scenes Video of a Photoshoot
How to film a behind the scenes video during a photoshoot: planning, kit, angles, client consent, editing reels and a longer cut, and music licensing cautions.
Behind the Scenes Photos for Photographers: What to Capture
What behind the scenes photos to capture, how consent works when clients appear in frame under UK GDPR, and where to use the images.
About Me Video for Photographers: Structure, Script and Length
How photographers can introduce themselves on camera: a simple structure, script prompts, ideal length, lighting, captions and the best places to show the video.
What makes a good book cover? A guide for self-published authors
What makes a good book cover for UK indie authors: genre signals, thumbnail tests, KDP ebook and paperback specs, series design and how to brief a…
Why authors need an experienced marketing team (and when they don’t)
What an experienced marketing team does for UK authors, how to get the most from one, the signs it is time to bring one in and…
Amazon ads for authors: how they work and when to get help
How Amazon ads work for KDP authors in the UK: ad types, targeting, bids and budgets, how to judge profit including Kindle+ page reads, and when…
Marketing for authors: what actually sells books
The thinking behind marketing for UK authors: what really sells books, what every author should own, the UK rules to follow and where to spend limited…
How to market a self-published book in the UK: a step-by-step plan
A step-by-step plan for UK indie authors: what to do first, what can wait, and how to keep a book selling long after launch week.
Should you hire a social media manager? What they do and what it costs in the UK
What a social media manager actually does, what the different routes cost in the UK, and the signs that you are ready to hand it over.
Do musicians need a website? What to include and what to skip
Streaming profiles and link-in-bio pages do a job, but they are not yours. Here's when a musician needs a website, and what belongs on it.
How to find clients as a freelance creative (without cold pitching)
A step-by-step plan for freelance designers, photographers, illustrators and makers who want clients to come to them, rather than chasing work with cold pitches.
How to plan a book launch: a timeline for indie authors
A week-by-week book launch timeline for self-published authors, from finished files and pre-orders to launch week and the months that follow.
What to put in an EPK: a UK guide for musicians
A section-by-section guide to the electronic press kit: what journalists, promoters and bookers look for, how to present it and what to leave out.
What should a small business post on social media, and how often?
A workable content mix for small business social media, how often to post on Instagram and Facebook, and how to keep going when you are busy.
Logo or brand identity? What an owner-led business actually needs, and what it costs
A logo is one piece of a brand identity. Here is what an owner-led business actually needs, what each option costs in the UK, and what…
Press photos for musicians: how to plan an artist or band photoshoot
Which press photos an artist or band actually needs, and how to plan a shoot that gives you images for press, streaming profiles, posters and social.
How to build an author mailing list (and what to send your readers)
A down-to-earth guide to starting and growing an author mailing list, from the first sign-up form to the emails readers actually look forward to.
LinkedIn for founders: what to post, how often and whether to get help
A no-nonsense guide to getting your LinkedIn profile right, posting with a simple rhythm you can keep, and deciding honestly whether to get help.
How much does personal branding cost in the UK?
A plain breakdown of what each part of a personal brand costs in the UK, what drives the price, and where you can save.
Do you need an author website if you’re self-published?
What an author website does that Amazon and social media can't, when a self-published author can safely wait, and how to start without overspending.
How to build an author brand readers remember
Your author brand is the promise readers come back for. Here is how to define it, show it consistently and build it into something that lasts.
What does a personal branding agency actually do?
What a personal branding agency does day to day, how it differs from a PR or marketing agency, and how to tell if you need one.
Personal brand vs business brand: which should you build first?
How a personal brand and a business brand differ, when each makes sense, and how to build one without undermining the other.
How much does a personal brand website cost in the UK?
Indicative UK prices for a personal brand website, what drives the cost up or down, and the running costs people forget.
Should a CEO have a personal brand? The benefits, the risks and how to do it well
A balanced look at why CEOs build a public profile, what can go wrong, and how to do it in a way that serves the company.
How to make a founder story video people actually watch
A straightforward guide to planning, filming and cutting a founder story video that holds attention and earns its place on your website and social channels.
What makes a great speaker website? What event organisers look for
Event organisers visit your speaker website with one question: can this person hold my audience? Here is how to answer it in under a minute.
How to make a speaker showreel: length, structure and footage
Your showreel is often the deciding factor for a booker. Here is how long it should be, how to structure it and what footage to use.
What should an author website include? A page-by-page guide for UK authors
A page-by-page guide to the author website readers, bloggers and event organisers actually use, from the home page to the privacy notice.
Do influencers need a website? When link-in-bio stops being enough
Link-in-bio tools are a sensible start. Here's how UK influencers can tell when they've outgrown them, and what a proper website adds.
How to choose a personal branding agency in the UK: 12 questions to ask
Twelve questions to ask any personal branding agency before you sign, what good answers sound like, and the red flags to watch for.
What should a consultant’s website include? A checklist for UK advisers
A page-by-page checklist for consultants and advisers who want a website that turns referrals and searches into enquiries.
Website, photos, video, social or ads: what order should you build your personal brand in?
A sensible order for building a personal brand, from your message to your ads, so each step makes the next one easier and cheaper.
Personal branding photography vs headshots: what’s the difference?
How a headshot session differs from a personal branding shoot, what each costs in the UK, and how to tell which one you need.
Do small business owners really need a personal brand?
When showing up as yourself helps a small business, when it doesn't, and how to do it without becoming an influencer.
Should you post as yourself or as your business on Instagram and Facebook?
Profiles, Pages and professional accounts explained, and a simple way for business owners to split content between their own name and the business.
Planning a brand photoshoot: what to wear, where to shoot and how many images you need
A hands-on guide to planning a brand photoshoot, from outfits and locations to shot lists, image numbers and usage rights.
Founder-led marketing: how to be the face of your business without making it all about you
How to put your face and voice behind your business in a way that builds trust in the company, not just in you.
Does a CEO need a personal website as well as the company site?
When a personal site earns its place next to the company website, when a good bio page will do, and how to keep the two working…
Author photos that sell books: how to plan your author headshot shoot
A good author photo does quiet, useful work on every cover, website and press release. Here is how to plan a shoot that gives you images…
Book trailers and author videos: what works and what’s a waste of money
A cinematic book trailer is rarely the best use of a video budget. Here is what tends to work instead, and when a trailer does make…
Speaker headshots and stage photography: the images every speaker needs
The headshots, stage shots and audience images that help organisers picture you on their stage, and how to plan a shoot that delivers all of them.
How to get paid speaking gigs in the UK: building the brand that gets you booked
Paid speaking rarely starts with a pitch. It starts with a clear topic, proof you can hold a room and materials that make booking you easy.
Personal branding for creatives: how to market yourself without feeling like a salesperson
For artists, designers and makers, a personal brand is less about selling and more about letting the right people see how you think and work.
Portfolio website or Instagram? Why creatives need somewhere they own
Instagram helps people find your work. A portfolio website gives that work a home you control. Here is how to decide what you need, and when.
What to put in an influencer media kit: a UK guide
A practical, section-by-section guide to building an influencer media kit that UK brands and agencies will actually read, trust and act on.
How consultants win clients through their personal brand, not cold outreach
Cold outreach is tiring and often ignored. Here's how consultants build a personal brand that brings the right clients to them instead.
Is it worth running ads behind your personal brand?
When paid social helps a personal brand, when it is a waste of money, and how to run a small, sensible first campaign.
The founder’s photo kit: every image you need for press, investors and social
A checklist of the photographs every founder needs, why each one counts, and how to get them all from one well-planned shoot.
Facebook and Instagram ads for authors: a plain-English guide for UK writers
Facebook and Instagram ads can sell books, but only when the book, the offer and the creative are ready. Here is how they work, without the…
Showing your process: behind-the-scenes video ideas for artists and makers
Your process is the most interesting thing you make. Here are simple ways to film it, share it and turn quiet studio hours into content people…
How to position yourself as a premium creative
Premium is not a price tag you add later. It comes from a clear niche, a considered process and a brand that makes the higher fee…
From influencer to brand: how public figures turn an audience into a business
An audience is not yet a business. How UK creators and public figures build a brand that lasts beyond the next algorithm change or sponsor.
Trading under your own name or a company name? A branding guide for consultants
A branding guide, not legal advice: how consultants weigh their own name against a company name, and when a hybrid makes the most sense.