FOR CONSULTANTS & ADVISERS
How does video marketing for consultants build trust?
Why video helps advisers win trust, which types of film work, where to use them and how to feel comfortable on camera.
Fifteen post angles, formats and examples to help UK consultants stop staring at a blank LinkedIn box and start writing posts clients read.
The best LinkedIn content ideas for consultants come straight from your client work. Use the questions you get asked and the mistakes you fix, plus the opinions you hold and the results you help create. Below are fifteen reliable angles, from lessons to case stories and behind-the-scenes posts. Pick three. Test them for a month and keep whatever starts conversations.
Most consultants who stop posting do so because they’ve run out of things to say. It’s rarely a lack of expertise. Your knowledge feels ordinary to you because you use it every day, but to a buyer who’s stuck with the problem you solve, it’s exactly what they’ve been looking for.
Every LinkedIn content idea below comes with an example angle you can adapt. None of them needs a camera. Or a design team. Change the details so no client can be identified, and get written permission before you share anything about a real engagement.
Start with your own inbox and diary. Go back through the last month of client emails and discovery calls, and your proposals too. Any question you answered more than once is a post. Any misunderstanding you cleared up is another. Keep a running note on your phone, and add to it every time a client says “I never knew that”, because those moments show you what other people don’t know yet.
Here’s a handy rule. If one prospect asked it, a hundred more are wondering the same thing and just haven’t said so.
You don’t need every format. A plain text post is the quickest. It’s often the best, too. Add the others once you’ve settled into a routine.
| Format | Best for | Effort |
|---|---|---|
| Text post | Opinions, lessons, short stories | Low |
| Document (carousel) | Checklists, frameworks, step-by-step guides | Medium |
| Short video | Explaining a point, showing personality | Medium |
| Newsletter | Regular, longer pieces for people who subscribe | Higher |
LinkedIn’s Help Centre says you can upload PPT, PPTX, DOC, DOCX and PDF files of up to 100 MB and 300 pages. Anyone who can see the post can save the document as a PDF, so only upload something you’re happy to give away. A checklist with one idea per page works well in this format.
LinkedIn says that when you publish a newsletter edition, subscribers receive push, in-app and email alerts. You’ll only see the Create newsletter option if you have access to newsletters, so check your account first. A monthly roundup of your best ideas suits consultants who have lots to say but very little time, since you’re gathering what you’ve already posted and not writing from scratch.
A 60-second video of you answering one question to camera builds familiarity faster than text can, because people get to hear your voice and see how you explain things. Good lighting and clear sound count for more than a polished script. Our videography for consultants service can film a whole batch in one session.
A single strong idea can keep you going for a month. Take a checklist of seven items and post the full list as a document. Next, write a separate text post on each item. Record a short video on whichever point surprises people most, and round it off with a reflection on what readers said in the comments once the rest of the series has run. The ideas don’t change, but the different packaging gives different people a way in.
Our social media management for consultants works the same way. One conversation with you turns into several posts spread over weeks.
For the wider plan around your posts, read our guide to marketing for consultants.
Got the ideas but not the time? Our social media management for consultants covers LinkedIn strategy and content. We ghost-write posts in your voice, then handle the publishing and reporting. Everything starts from a conversation with you, so the posts say what you really think. We agree a clear brief, scope and fee with you before any work begins.
A list of 15 to 20 is plenty to start with, because you can come back to each idea from a fresh angle later. The habit that counts more is noting new ideas as they come up in client work. Do that and the list never runs dry, so you never face a blank page.
Only if nobody can be identified, and only with permission wherever there’s doubt. Change the sector and size, along with other details. Never share figures or names, and keep confidential methods to yourself. If you’re unsure, ask the client in writing before you post.
It can help with structure or with tidying a draft. But a post is only worth reading if it carries your experience and opinions, and generic drafts sound like everyone else’s. Always rewrite in your own words, and add a detail only you would know.
Not automatically. Carousels suit checklists and step-by-step guides, while text suits opinions and stories. Use whichever format fits the idea. Try each for a few weeks, then look at your own post analytics to see which one your audience prefers.
That’s normal at first. It’s especially common with a small network. Keep posting and reply to anyone who does engage. Comment on other people’s posts too, so more of the right people come across you. Judge the first three months on profile visits and conversations, not likes.
Why video helps advisers win trust, which types of film work, where to use them and how to feel comfortable on camera.
What thought leadership is for consultants, how to find a point of view, which formats suit you and how to prove your expertise.
How independent consultants can rank for the services and problems they solve, using topic pages, genuine expertise signals and earned links.
Four quick questions, and we’ll show you where we’d start. Your answers come straight to us with your message, so you won’t have to explain it twice.
A 30-minute introduction call on Microsoft Teams, Monday to Friday, 9am to 5pm. Your answers come with the booking, so we’ll be ready for you.
Prefer to talk it through? Make an appointment for a 30-minute call on Microsoft Teams, Monday to Friday, 9am to 5pm.
A closer look at the work behind each part of your plan.
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