What is a brand shoot, and does an influencer need one?

What a brand shoot is, what it gives a UK influencer that phone photos can’t, and how to plan one so your feed and media kit look finished.

How to build a content creator setup at home

A practical guide to a UK content creator’s home setup: lighting a small room, clean sound, phone or camera, vertical framing and a look brands recognise.

How much should you charge for brand deals?

What really sets the price of a brand deal for UK creators: deliverables, usage rights, paid ads and exclusivity, plus the tax and invoicing basics.

How to pitch to brands as an influencer

How UK influencers can pitch brands with confidence: choosing the right brands, what they check first, a simple email structure and what to agree.

How to label ads as an influencer (UK rules explained)

What UK influencers must label as an ad, from gifted products to affiliate links, which labels the ASA accepts and where the label needs to go.

Do influencers need a website? When link-in-bio stops being enough

Link-in-bio tools are a sensible start. Here’s how UK influencers can tell when they’ve outgrown them, and what a proper website adds.

What to put in an influencer media kit: a UK guide

A practical, section-by-section guide to building an influencer media kit that UK brands and agencies will actually read, trust and act on.

From influencer to brand: how public figures turn an audience into a business

An audience is not yet a business. How UK creators and public figures build a brand that lasts beyond the next algorithm change or sponsor.