Selling expertise is a different job from selling a product. Hardly anyone hires a consultant from one ad. The campaigns that work give something useful away first, aimed at a tightly defined audience, and then follow up properly. The ad opens a relationship. The sale comes later.
Ads that start the right conversations.
Each campaign is built around something useful, like a guide or a checklist or an event, and shown to the people you want to work with. We judge it on enquiries and booked calls. Clicks alone don’t count.
LinkedIn ads
Pick out decision-makers by job title or function, seniority or sector, with content worth a click.
Google Ads
Turn up in results when someone searches for your service, with landing pages built to convert.
Search visibility
SEO aimed at the problems you solve, so people find your articles and service pages without you paying per click.
Lead generation campaigns
We put your guides, webinars or events in front of the right people, then follow up so contacts turn into calls.
Advertising for advisers, managed for you.
Campaign planning
We agree goals and budget, and who to target, around the clients you want.
Audience targeting
Decision-makers chosen by role and seniority in the right industries, or searchers who are ready to buy.
Ad creative
Ad copy and images, plus short videos, that sound like an expert talking.
Landing pages
A focused page for each campaign, there to turn clicks into enquiries.
Tracking set up properly
Conversion tracking, so you can see which ads lead to calls.
Clear reporting
A plain-English account of what you spent and what came of it, plus anything we changed.
From quiet inbox to booked calls.
Plan
We agree the goals and audience, then the budget.
Create
We put together the offer and the ads, plus the landing page.
Launch
Everything goes live, with the tracking set up properly.
Optimise
Money shifts to whatever’s working, and you get a report each month.
Advertising for consultants, answered.
Do LinkedIn ads work for consultants?
Yes, as long as the audience is tightly defined and the ad gives people something useful. A hard sell rarely works there. Our guide to LinkedIn ads for consultants explains when they’re worth it.
Should consultants use Google Ads?
Yes, if people search for the service you offer. Google Ads can put you in front of them at the moment they’re looking. Our guide to Google Ads for consultants covers keywords and landing pages, plus tracking.
Is SEO better than paying for ads?
They do different jobs. Ads work fast and you control them, while SEO builds slowly and then keeps working. Read our guide to SEO for consultants.
How much should I spend on advertising?
Stop thinking of advertising as a cost. Do that and you cut yourself off from one of the parts of your business that brings in work, and turn it into a negative. Think of it as an opportunity, or better still, see it the other way round: not advertising is the lost opportunity. Every decision-maker who searches for help and finds someone else is a client you never get to speak to. There’s no off-the-shelf package. After a short conversation we’ll recommend a starting budget based on what a new client is worth to you and how competitive your market is, agree it with you and report clearly on what it brings in.
Where are you right now?
Four quick questions, and we’ll show you where we’d start. Your answers come straight to us with your message, so you won’t have to explain it twice.
Let’s talk. Pick a time that suits you.
A 30-minute introduction call on Microsoft Teams, Monday to Friday, 9am to 5pm. Your answers come with the booking, so we’ll be ready for you.
Prefer to talk it through? Make an appointment for a 30-minute call on Microsoft Teams, Monday to Friday, 9am to 5pm.
What we’d do for you
See it in action
A closer look at the work behind each part of your plan.
Every light, pointed at your expertise.
Six services built for consultants and advisers. Use one by itself, or let them work together. See them all →