Amazon ads for authors: how they work and when to get help
How Amazon ads work for KDP authors in the UK: ad types, targeting, bids and budgets, how to judge profit including Kindle+ page reads, and when to get help.
Marketing for authors: what actually sells books
The thinking behind marketing for UK authors: what really sells books, what every author should own, the UK rules to follow and where to spend limited time and money.
How to market a self-published book in the UK: a step-by-step plan
A step-by-step plan for UK indie authors: what to do first, what can wait, and how to keep a book selling long after launch week.
How to plan a book launch: a timeline for indie authors
A week-by-week book launch timeline for self-published authors, from finished files and pre-orders to launch week and the months that follow.
How to build an author mailing list (and what to send your readers)
A down-to-earth guide to starting and growing an author mailing list, from the first sign-up form to the emails readers actually look forward to.
Do you need an author website if you’re self-published?
What an author website does that Amazon and social media can’t, when a self-published author can safely wait, and how to start without overspending.
How to build an author brand readers remember
Your author brand is the promise readers come back for. Here is how to define it, show it consistently and build it into something that lasts.
What should an author website include? A page-by-page guide for UK authors
A page-by-page guide to the author website readers, bloggers and event organisers actually use, from the home page to the privacy notice.
Author photos that sell books: how to plan your author headshot shoot
A good author photo does quiet, useful work on every cover, website and press release. Here is how to plan a shoot that gives you images you will actually use.
Book trailers and author videos: what works and what’s a waste of money
A cinematic book trailer is rarely the best use of a video budget. Here is what tends to work instead, and when a trailer does make sense.