Book Promotion Sites: How to Use Them Without Wasting Money

How promo newsletters and price promotions work, how to stack them with Kindle Countdown Deals and free days, and how to measure results.

Book Cover Design by Genre: How to Signal Yours

How to make a cover say its genre at thumbnail size, from crime and romance to fantasy and cosy mystery, and when to break the rules.

How to Start an Author YouTube Channel Readers Will Watch

What authors post on YouTube, how to set up the channel, keep a regular rhythm and point viewers to your books.

Author Website SEO: How to Help Readers Find Your Books

Author website SEO in plain English: series and book pages, your bio, site speed and links from interviews, so readers searching your name find you.

How do you choose the right Author Central photo and profile?

How to choose your Author Central photo, set up your Amazon Author Page and keep one consistent look across books, website and socials.

How do you plan an author photoshoot that suits your genre?

How to plan an author photoshoot: match your genre, pick locations and outfits, build a shot list, and agree consent and usage first.

How to Film an Author Reading Video Readers Will Finish

How to film a reading from your book: choosing the passage, sound and light, editing, captions and where to share it.

Amazon Ads Keywords for Books: How to Find and Use Them

Find keywords and product targets for book ads, choose match types, use negative keywords and judge ACoS against read-through.

What makes a good book cover? A guide for self-published authors

What makes a good book cover for UK indie authors: genre signals, thumbnail tests, KDP ebook and paperback specs, series design and how to brief a designer.

Why authors need an experienced marketing team (and when they don’t)

What an experienced marketing team does for UK authors, how to get the most from one, the signs it is time to bring one in and when you can do it yourself.