LinkedIn for founders: what to post, how often and whether to get help

A no-nonsense guide to getting your LinkedIn profile right, posting with a simple rhythm you can keep, and deciding honestly whether to get help.

Should a CEO have a personal brand? The benefits, the risks and how to do it well

A balanced look at why CEOs build a public profile, what can go wrong, and how to do it in a way that serves the company.

How to make a founder story video people actually watch

A straightforward guide to planning, filming and cutting a founder story video that holds attention and earns its place on your website and social channels.

Founder-led marketing: how to be the face of your business without making it all about you

How to put your face and voice behind your business in a way that builds trust in the company, not just in you.

Does a CEO need a personal website as well as the company site?

When a personal site earns its place next to the company website, when a good bio page will do, and how to keep the two working together.

The founder’s photo kit: every image you need for press, investors and social

A checklist of the photographs every founder needs, why each one counts, and how to get them all from one well-planned shoot.