FOR LIFE COACHES
What should a life coach say in a welcome video?
A simple structure for a homepage welcome film that feels like the first minutes of a discovery call, with UK notes on captions, embeds and claims.
Booking calendars, intake questions, reminders and UK privacy basics for a discovery call page that fills your diary without the back and forth.
A discovery call booking page lets a potential client choose a time for an introductory call with you, without emails going back and forth. It needs a warm welcome with your photo, a clear description of the call (length, format, cost and what happens), a booking calendar linked to your diary with sensible buffers and notice periods, three or four gentle questions, automatic confirmations and reminders, and a short note on how you use people’s details.
Imagine finishing a client session, making a cup of tea and checking your phone. Two new discovery calls have appeared in your diary while you were coaching. Each came with a short note about what the person is hoping for. Confirmations have gone out, reminders are scheduled and the video link is already in their calendars. You didn’t send a single email.
That calm is what a well-built booking page gives you. It also gives the person booking something important: a simple, low-pressure step at the moment they finally decide to reach out. Here is how to set one up properly.
It removes friction at the most delicate moment in the whole journey. Someone has read your website, perhaps watched your video, and is ready to talk. If the next step is “email me to arrange a time”, some will draft the email and never send it. If the next step is choosing a slot from a calendar, they can act while the feeling is there.
It also protects your diary. You decide when calls can happen, how many you take and how much space sits between them, and the tool enforces it.
A short welcome video placed above the calendar can do a lot of reassuring in very little space.
Many coaches use either Google Calendar’s built-in option or a dedicated scheduler. Both handle the basics well.
Whichever you choose, check that it connects to the calendar you actually use, embeds neatly on your website, sends branded confirmations and lets people reschedule without contacting you.
Design it around your energy, not the maximum you could fit in.
| Setting | What it does | A gentle starting point |
|---|---|---|
| Available hours | When calls can be booked | Two or three windows a week when you are fresh |
| Buffer time | Space before or after each call | Enough to write notes and reset |
| Minimum notice | Stops last-minute bookings | At least a day, so you can prepare |
| Daily limit | Caps calls per day | Two or three, so client sessions come first |
| Date range | How far ahead people can book | A few weeks, so momentum isn’t lost |
If you work with clients abroad, make sure the page shows times in the visitor’s time zone. If you also offer in-person meetings, lock those to UK time.
Ask only what helps you prepare. The ICO’s data minimisation principle says personal data should be adequate, relevant and limited to what is necessary. For most coaches, that means:
Avoid asking about health. The ICO treats health data, including mental health, as special category data that needs extra protection. People may volunteer it anyway, so make sure your booking tool and inbox are secure and only you can see the answers.
Good automated messages do three things: confirm, reassure and remind.
Write these in your own voice. They are the first messages a potential client receives from you, and a kind, human tone sets up the call before it begins.
Not automatically. The ICO says you generally need specific consent before sending marketing emails, and every message needs a clear way to opt out. The simplest approach is a separate, unticked box on the booking form: “I’d also like occasional emails from you.” Keep confirmations and reminders purely about the call, so they stay part of the service the person asked for rather than marketing.
Everywhere someone might decide to reach out: a button in your website menu, at the end of every page, on your about page, in your email signature, in your social bios and inside your free workbook. One consistent link and one consistent name for the call keep things simple.
Our website design for life coaches includes a discovery call calendar connected to your diary as standard, and our marketing for life coaches page shows how it connects to everything else.
We want you to come out of a session and find your diary has quietly filled, with every detail already sorted. The Limelight Company grew from the in-house team behind co-founder Jack Cartwright, building the website at the centre of everything he did, and we design coaching sites with the same joined-up thinking. Our website design for life coaches sets up your booking page, calendar and reminders so they are simple to manage. A clear brief, scope and fee are agreed before any creative work begins.
Long enough to understand what someone wants and whether you can help, and short enough to offer freely. Many coaches choose somewhere between fifteen and forty-five minutes. Pick a length you can give generously without resenting it, state it clearly on the booking page, and keep to it so people trust the time they have booked.
Most coaches offer them free, because the call is about mutual fit rather than coaching itself. Some charge a small fee, or credit it against a programme, to reduce no-shows and time-wasters. Either works if you are clear about it on the booking page. Free calls usually bring more bookings; paid calls usually bring more committed ones.
Yes. Most scheduling tools, including Calendly and Google Calendar appointment schedules, offer a booking page you can link to or embed. Embedding keeps people on your site, which feels more seamless. Check how it looks on a phone, since many people will book from one, and that it matches your brand colours.
First, make it easy to reschedule, because many no-shows are people who felt awkward cancelling. Send reminders the day before and an hour before with a reschedule link. If someone misses a call, send one friendly message offering another time, then let it go. A short, kind note leaves the door open.
You need a privacy notice that explains how you use the details people give you, and linking it from the booking page is good practice. Keep the questions minimal, explain who can see the answers and how long you keep them, and make sure marketing consent is a separate, optional choice.
A simple structure for a homepage welcome film that feels like the first minutes of a discovery call, with UK notes on captions, embeds and claims.
Prompts, framing, sound and simple ways through camera nerves, so UK life coaches can film short videos that sound like a real conversation.
Where stock images are fine on a UK coaching website, where they quietly cost you trust, and the licence and advertising rules worth knowing.
Four quick questions, and we’ll show you where we’d start. Your answers come straight to us with your message, so you won’t have to explain it twice.
A 30-minute introduction call on Microsoft Teams, Monday to Friday, 9am to 5pm. Your answers come with the booking, so we’ll be ready for you.
Prefer to talk it through? Make an appointment for a 30-minute call on Microsoft Teams, Monday to Friday, 9am to 5pm.
A closer look at the work behind each part of your plan.
We use analytics cookies to understand how visitors use our site. They are only set if you accept. Read our privacy policy.
