FOR LIFE COACHES
What should a life coach say in a welcome video?
A simple structure for a homepage welcome film that feels like the first minutes of a discovery call, with UK notes on captions, embeds and claims.
How UK life coaches can choose brand colours and fonts that match how their sessions feel, with simple contrast checks for web, print and social.
Choose life coach brand colours and fonts by starting with how a session with you feels, calm, energising or grounded, rather than with a trend. Pick one dark colour for text, one light background, one main colour and one accent used sparingly. Pair a heading font with character with a plain, readable body font. Then test everything for contrast, at phone size and printed in black and white, before you use it on your website, workbooks and social media.
Imagine someone landing on your website for the first time and feeling their shoulders drop a little. The colours are the same ones they saw on your workbook last week, the headings have the same gentle confidence as your voice on a reel, and nothing shouts. Before they have read a sentence, the page already feels like the room you coach in.
That is the job of colour and type in a coaching brand: to set the emotional tone before the words arrive, and to keep it the same wherever people meet you. Here is a practical way to choose them, with the accessibility checks that are easy to forget.
Start with three words that describe how clients feel during and after a session with you. “Calm, safe, unhurried” leads somewhere very different from “bright, brave, forward”. Write the words down and judge every colour and font against them.
Then look at your niche, so you can stand apart from it. If every confidence coach you follow uses blush pink and gold, that is a reason to think twice before choosing the same. Your clients should be able to spot you in a feed full of other coaches.
Colour associations are cultural and personal, not rules, so treat this as a starting point rather than science:
| If your coaching feels | Colours often used | Watch out for |
|---|---|---|
| Calm and reflective | Soft greens, muted blues, warm neutrals | Looking like a spa or a clinic |
| Warm and nurturing | Terracotta, ochre, cream, dusky pinks | Becoming too sweet for professional clients |
| Energising and direct | A strong orange, coral, deep teal or cobalt | Feeling loud on a workbook page |
| Grounded and steady | Deep greens, navy, charcoal, stone | Looking corporate if nothing warms it up |
Most coaching brands need one warming or lifting colour somewhere, even if the rest is quiet.
Usually four, each with a job:
As an example, the fictional Lanternfield Coaching brand we use in our mock-ups pairs a deep moss text colour (#2F3E34) and a warm cream background (#F5EFE4) with sage green (#8FA68E) as the main colour and a soft amber (#E9B872) as an accent, like lamplight. The palette suits a coach whose sessions feel calm and unhurried.
This is where many attractive palettes fail. The Web Content Accessibility Guidelines ask for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, which they define as at least 18 point, or 14 point bold, according to the W3C’s guidance on contrast (minimum). Text that is part of a logo has no contrast requirement.
Running the fictional Lanternfield palette through the WCAG formula shows how this plays out:
Don’t rely on colour alone to carry meaning either. Red-green colour vision deficiency affects about one in 12 men and one in 200 women, according to nidirect’s guide to colour vision deficiency, and people with it can find reds, oranges, yellows, browns and greens hard to tell apart. A workbook that uses only green and red ticks to mean different things will confuse some readers. Add labels or symbols as well.
Two families are enough: one for headings, one for everything else.
Avoid script fonts for anything people need to read, and avoid very light weights for body text. Thin grey text on a cream background looks elegant in a mock-up and is hard work on a phone in sunlight.
Only within its licence. Google Fonts explains that every font, paid or free, comes with a licence that sets out what you can and can’t do with it, and that most open source fonts use the SIL Open Font License, according to its glossary entry on licensing. Check that your licence covers the website, printed workbooks, social graphics and your logo before you commit, especially for fonts bought from smaller foundries.
Write them down in a one-page style guide: colour codes for screen and print, font names and sizes, and a few examples of how they combine. It is one of the first things we hand over in our graphic design for life coaches work. Then use it everywhere:
Printed colours rarely match the screen exactly, so order a test print of anything important. Colours that glow on a phone can turn flat on paper.
A consistent look is part of what makes the rest of your marketing for life coaches recognisable, from the first reel someone sees to the welcome pack they receive.
We want your brand to feel like your voice: the same warmth on a workbook page as in a session. Our story began as the in-house team for co-founder Jack Cartwright, a bestselling author, keeping his covers, website and social media looking like one body of work. Our graphic design for life coaches service chooses and tests colours and fonts with you, then applies them to your logo, workbooks and social templates. A clear brief, scope and fee are agreed before any creative work begins.
Pastels can feel soft and welcoming, but they are hard to read as text and can look washed out. If you love them, use them for backgrounds and shapes, and pair them with a deep text colour that passes contrast checks. A single deeper shade in the palette keeps the brand from feeling too faint.
Yes, though people take time to recognise you, so change with care. Small refinements, such as deepening a colour for readability, are rarely noticed. A complete change is best done all at once across your website, workbooks and social media, so you don’t look like two brands at the same time.
Your brand isn’t only for you. If your favourite colour is bright red but your sessions are quiet and reflective, it could unsettle the people you most want to reach. Try it as a small accent instead, or keep it for your own space.
You need the same colours described in different ways: hex or RGB values for screens, and CMYK values for professional print. A designer can supply both. For workbooks printed at home, test a page on an ordinary printer to check your colours still look right.
Two is the sweet spot: one for headings and one for body text. A third, used rarely for a signature or a single quote, is the most you need. More than that usually makes workbooks and websites look busy rather than considered.
A simple structure for a homepage welcome film that feels like the first minutes of a discovery call, with UK notes on captions, embeds and claims.
Prompts, framing, sound and simple ways through camera nerves, so UK life coaches can film short videos that sound like a real conversation.
Where stock images are fine on a UK coaching website, where they quietly cost you trust, and the licence and advertising rules worth knowing.
Four quick questions, and we’ll show you where we’d start. Your answers come straight to us with your message, so you won’t have to explain it twice.
A 30-minute introduction call on Microsoft Teams, Monday to Friday, 9am to 5pm. Your answers come with the booking, so we’ll be ready for you.
Prefer to talk it through? Make an appointment for a 30-minute call on Microsoft Teams, Monday to Friday, 9am to 5pm.
A closer look at the work behind each part of your plan.
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