Most authors would. Marketing a self-published book is a second full-time job: ads to manage, posts to plan, photos to sort, launches to run and covers to get right. We take it off your desk and you get back to the next book.
Watch the 40-second version, sound on.Most self-published authors sell through Amazon. It’s where readers browse and buy, usually after reading the sample, and Amazon Ads decide which books they see. Run well, the ads put your book in front of readers already shopping in your genre, and the rest of your marketing works harder. Run badly, they eat your royalties without you noticing. This is the part of author marketing we know best, so everything else we do for authors is built around it.
We dig into the searches and similar books your readers already use, then target them.
Automatic, keyword, book and category campaigns, set up so the budget goes to the winners.
We judge everything by your ACOS and the profit on each sale. Clicks and impressions come second.
Ads for book one that sell the whole series, Kindle Unlimited page reads included.
A push for each new release, plus ongoing campaigns that keep older titles selling.
Amazon UK, US, Canada and Australia, all run from one plan.
The first days after release count for more than any others. A tight burst of sales pushes your book up Amazon’s rankings and into the “customers also bought” lists, where readers find it without you paying for every click. Miss that window and it’s hard to get back.
So the launch plan aims everything at those first days. Your mailing list and social media go in with Amazon Ads, plus ads on Facebook and Instagram. It’s all planned weeks ahead and timed to the hour.
The cover reveal and pre-order go to your mailing list first. Facebook and Instagram ads begin warming up readers of your genre.
Launch graphics and video get signed off, along with the ad copy. We build Facebook audiences from your subscribers and followers, plus readers of similar authors.
On launch day, emails go to your list and Amazon Ads go live. Facebook and Instagram ads switch on and the posts go out across your socials.
We shift budget to what’s working and retarget readers who clicked without buying. Then we turn the launch momentum into read-through.
Why Facebook? Amazon Ads reach readers who are already searching. Facebook and Instagram ads reach the ones who aren’t searching yet. They can also target your own subscribers and people like them, which is why they’re so good for a launch-day spike.
Your mailing list is the one audience you own. No algorithm sits between you and your subscribers, and they’re the readers most likely to buy on launch day. The surest way to grow the list is to give away a free book in exchange for an email address.
We design and build the whole funnel for you. That covers the graphics and emails as well as the workflows behind them. Then we keep it running so new readers sign up every week.
A novella, short story or first-in-series ebook that lets readers try out your world.
Facebook and Instagram ads that show the offer to readers of your genre.
A simple sign-up page that sends the book as soon as they join.
An automated run of emails that introduces you and your series, then tells readers what to read next.
Engaged subscribers, waiting for your next release.
Every subscriber feeds into your launch plan. They see the cover and pre-order first, they buy first on launch day, and they seed the Facebook audiences that find more readers like them.
Take the whole package, or just the parts you don’t have time for. Our own team makes every piece, so your author brand looks the same from cover to campaign.
Amazon Ads (Amazon PPC) researched and built for you, then tuned against your royalties and read-through in every Amazon marketplace where you sell.
How we run Amazon Ads →A name readers recognise. We keep your story and voice consistent everywhere, along with your look and series branding.
How to build an author brand →Reader audiences, ad creative cut from your covers and video, and launch campaigns.
Advertising for authors →We plan and post your cover reveals and launch countdowns. Behind-the-scenes posts too, and we chat with readers.
Social media for authors →Genre-right photos for book jackets and the press as well as your website and socials.
Photography for authors →Atmospheric trailers and documentary-style author videos that get readers waiting for each release.
Videography for authors →Covers that fit your genre and catch the eye on the store page, for ebook, paperback and audiobook.
See our book covers →A site you own with your books and series pages on it. Buy links and a mailing list sign-up come built in.
Website design for authors →
Your cover is the first thing a reader sees, and in Amazon Ads it’s often the only thing. We design every Jack Cartwright cover. We also make genre-savvy covers for ebook, paperback, hardback and audiobook, with series branding and 3D mock-ups ready for your ads and socials.
See our book covers →Jack Cartwright is a USA Today bestselling crime author who has sold over a million books. We look after his author brand and website. We also shoot his photos and documentary-style videos and run his social media and ads. We know what selling books takes, because we do it for one of our own.
Social figures from Jack Cartwright’s Facebook page in 2026 (followers: July to October). Source: Metricool.
We get to know you and your books. We find out who your readers are and where you want your writing to go.
We work out how you come across, then agree a marketing plan built around your next release and your backlist.
Our own team shoots the photos and video and designs the covers, graphics and ad creative.
We run your Amazon Ads and social media along with the wider campaigns, then send you a clear report every month.
Stop thinking of marketing as a cost. Once you see it that way, you’ve cut yourself off from a critical arm of your business and turned it into a negative. See it as an opportunity. Better still, see it like this: not marketing is the lost opportunity. A book readers can’t find means hundreds of sales and reviews that never happen, and social media that sits quiet until launch week can’t carry the launch when you need it. We don’t sell off-the-shelf packages. You might want one launch campaign, or your whole author brand handled month to month. After a short conversation, we’ll tell you what will make the biggest difference and give you a clear quote.
Yes, that’s exactly what we do. We can take on the lot. That runs from your author brand and photos through covers and Amazon Ads to Facebook and Instagram ads and your social media. Or we can do just the parts you don’t have time for.
Be consistent and easy to find. You need a recognisable author brand and covers that fit the genre. Add a website you own and a mailing list, then regular social posts and well-run ads, and it all pulls together. We build the whole lot around you, as we do for our own co-founder, a USA Today bestselling author.
Because Amazon is where most readers find and buy self-published books, and sponsored placements appear in the search results and on competing books’ pages. Well-run Amazon Ads put your book in front of readers who are already looking to buy in your genre. That’s why we put them at the centre of an author’s marketing.
Yes, it’s our speciality. We do the research and the build, then manage Amazon Ads (often called Amazon PPC) for self-published authors on Amazon UK and US and in other marketplaces. Bids are set against your royalties and read-through. Facebook and Instagram ads run alongside them, and our reports show plainly what’s selling books.
Yes. It might be your first book, or you might have a long backlist. Either way, we start from where you are now and build from there.
We’re based in Lincolnshire and often travel to meet clients around the UK. Branding and design can be done remotely wherever you are, and so can ads and social media.
Four quick questions, and we’ll show you where we’d start. Your answers come straight to us with your message, so you won’t have to explain it twice.
A 30-minute introduction call on Microsoft Teams, Monday to Friday, 9am to 5pm. Your answers come with the booking, so we’ll be ready for you.
Prefer to talk it through? Make an appointment for a 30-minute call on Microsoft Teams, Monday to Friday, 9am to 5pm.
A closer look at the work behind each part of your plan.
Six services, built for authors. Pick one, or let them all work together around your next release.
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