An ad for book one can lose money and still be your most profitable campaign, if readers go on to buy books two to ten. Most authors get this backwards: they switch off campaigns that are paying off unnoticed and keep feeding ones that never will. We set up tracking, read the whole series and put your budget where the read-through is.
Readers who finish the series.
Campaigns start from your series starter and your comp authors, with tropes in the targeting and creative that looks at home in your genre. Every week we check page reads and sales against read-through, then move budget to whatever is working.
Amazon Ads
Sponsored Products aimed at the right keywords and categories as well as comp authors, managed for read-through over clicks.
Facebook and Instagram ads
Creative built on tropes that reaches readers of similar authors and sends them to your series starter.
BookBub ads
Campaigns aimed at readers of your comp authors, plus help with Featured Deal applications.
Launch and promo campaigns
Preorder pushes and launch weeks. Price promotions and box set relaunches. All timed to the day.
Book advertising, managed for you.
Campaign strategy
Which books to advertise and where, and how much to spend, worked out from your series and your goals.
Keyword and comp research
Comp authors and ASINs that match your readers, plus the right categories and keywords.
Ad creative
Images and short videos with copy that sells the tropes and the mood.
Launch and promo pushes
Preorder and launch week pushes timed to the day. The same goes for price promotions and BookBub deals.
Read-through tracking
We measure spend against royalties earned across the whole series.
Clear reporting
What you spent and what it earned, plus what we changed, in plain English.
From quiet rankings to regular sales.
Audit
We look over your series and covers. Blurbs and pricing too, plus any ads already running.
Plan
We agree goals and budget with you, and which books lead the campaigns.
Launch
Campaigns go live with proper tracking in place.
Optimise
We shift budget to whatever’s working and report back monthly.
Advertising for authors, answered.
Do Amazon Ads work for self-published authors?
Yes, especially for series, as long as targeting and bids are managed against read-through. Our guides to Amazon Ads for authors and Amazon Ads keywords explain how.
Are BookBub ads worth it?
Often, yes, especially if you’re wide. BookBub ads put you in front of keen readers of your comp authors. Our guide to BookBub ads explains when they make sense and how to get started.
Should I use book promotion sites?
They can help. Stack a price promotion with reader newsletters and a series can climb fast. See our guide to book promotion sites to plan them and measure the results.
How much should I spend on book advertising?
Stop thinking of marketing as a cost. Treat it as one and you cut yourself off from a critical part of your business, and turn it into a negative. It’s an opportunity. Better still, look at it this way: not advertising is the lost opportunity. Every reader of your comp authors who never sees your series starter is a reader, a review and a read-through you never get. We don’t do off-the-shelf packages. After a short conversation we’ll recommend a starting budget for your series and give you a clear quote, agree it with you, and report plainly on what it earns.
Where are you right now?
Four quick questions, and we’ll show you where we’d start. Your answers come straight to us with your message, so you won’t have to explain it twice.
Let’s talk. Pick a time that suits you.
A 30-minute introduction call on Microsoft Teams, Monday to Friday, 9am to 5pm. Your answers come with the booking, so we’ll be ready for you.
Prefer to talk it through? Make an appointment for a 30-minute call on Microsoft Teams, Monday to Friday, 9am to 5pm.
What we’d do for you
See it in action
A closer look at the work behind each part of your plan.
Every light, pointed at your books.
Six services for authors. Use one, or let them work together. See them all →