You should. But readers follow authors more than adverts, and the series that grow are the ones readers feel part of. We turn what you already have (covers, characters, your writing life) into a regular run of posts, so the preorder link lands with people who already care.
Sell the story, not just the book.
Hooks built on tropes. Posts about your settings and characters, plus a look behind the scenes at your writing. Reader reviews (with permission), cover reveals and launch countdowns. Together they build anticipation for the whole series.
We do this every week for our founder, crime author Jack Cartwright, and we can do it for you on TikTok, Instagram, Facebook and YouTube Shorts.
Your author social media, handled.
Content plan
A content calendar built around your release dates and promos, preorders included.
BookTok and Reels
Short videos with trope-led hooks, cut for each platform.
Bookstagram
Styled photos of your books to suit your genre. We also do quotes and cover reveals.
Facebook and reader groups
Posts and prompts that keep your most loyal readers talking.
Captions in your voice
Captions that sound like you, with a clear nudge to preorder, buy or join your list.
Reporting
A monthly report in plain English: what’s growing, and what we’re changing.
Consistency, without losing writing time.
Plan
We plan content around your releases and promos.
Create
We turn your books and photos (and your ideas) into posts and videos.
Approve
You check everything before it goes live.
Grow
We post and reply. Each month we report back and adjust the plan.
Social media for authors, answered.
Is BookTok worth it for authors?
For many genres, especially romance, fantasy and thrillers, yes. It’s where readers go looking for their next obsession. Our guide to BookTok for authors covers hooks and consistency, and what to avoid.
How should authors use Instagram?
As a shop window for your covers and the world of your books. Use Reels to reach new readers and Stories for the ones you already have. See our guide to Instagram for authors.
What should authors post on social media?
Mostly the story itself. Tropes and characters, the settings, the moments readers love, with launch posts dropped in between. Our guide to what authors should post comes with a simple weekly plan.
Do I have to appear on camera?
No. Plenty of author content never shows the author. Covers and quotes work, and so do settings and text-led videos. If you’re happy to appear, short talking clips work well, and we keep the set-up simple.
Where are you right now?
Four quick questions, and we’ll show you where we’d start. Your answers come straight to us with your message, so you won’t have to explain it twice.
Let’s talk. Pick a time that suits you.
A 30-minute introduction call on Microsoft Teams, Monday to Friday, 9am to 5pm. Your answers come with the booking, so we’ll be ready for you.
Prefer to talk it through? Make an appointment for a 30-minute call on Microsoft Teams, Monday to Friday, 9am to 5pm.
What we’d do for you
See it in action
A closer look at the work behind each part of your plan.
Every light, pointed at your books.
Six services for authors. Use one, or let them work together. See them all →