← Marketing for musicians

Advertising for musicians

Sell the tickets. Grow the streams.

Good songs still need the right people to hear them. We run Facebook, Instagram, YouTube and Google ads that put your releases and gigs in front of fans of artists like you, then tell you plainly what they delivered.

SOUND FAMILIAR?“We boosted a post and nothing happened.”

A boosted post rarely reaches anyone who’d buy a ticket or press play. A proper campaign starts with a clear goal and the right audience, with creative made for the platform. Then we adjust it every week, based on what’s working.

OUR SPECIALISMS

Ads that fill the room.

Campaigns are built around your release and tour calendar. We use the photos and video we capture at your gigs, so the ads look and sound like you.

01

Facebook and Instagram ads

Your new release and gig dates, shown to fans of similar artists in the right towns.

02

YouTube ads

Short video ads that put your music video or live session in front of people likely to love it.

03

Google Ads and local search

For wedding and function bands: be there when people search for a band for their big day.

04

Ticket and release campaigns

Pre-save drives and launch-week pushes, plus ticket campaigns, each timed to the day and reported on clearly.

WHAT’S INCLUDED

Music advertising, managed for you.

Campaign planning

We agree goals and budget with you, timed around your release or tour.

Audience research

Finding people who like similar artists and genres, or go to similar venues, in the towns that count.

Ad creative

Short videos and live clips, plus artwork, made for each platform.

Ticket and pre-save pushes

Launch-week and last-minute campaigns, timed to the day.

Local search for function bands

Your Google Business Profile and Google Ads, set up to bring in wedding and event enquiries.

Clear reporting

Plain English on what you spent and what it brought in, plus what we changed.

HOW IT WORKS

From quiet room to sold out.

01

Plan

Together we set the goal and budget, and the dates around your release or gig.

02

Create

We make the ads using your own photos and video, plus artwork.

03

Launch

The campaigns go live, with the tracking set up properly.

04

Optimise

Budget moves to whatever is working, and you get a report every month.

QUESTIONS MUSICIANS ASK

Advertising for musicians, answered.

Do Facebook and Instagram ads work for musicians?

Yes, if the goal and the audience are right and the creative is good. They’re strong at reaching fans of similar artists near your gigs, and at pushing streams and pre-saves when a release comes out.

How much should a band spend on ads?

Stop thinking of advertising as a cost. Do that and you cut yourself off from a part of your business that does real work, and turn it into a negative. Think of it as an opportunity, or better still, look at it the other way: not advertising is the lost opportunity. Every fan of artists like you who never hears your release is a stream you didn’t get. Often a ticket and a follower too. There’s no set package. After a short conversation we’ll recommend a starting budget to suit the size of the release or tour, agree it with you and report clearly on what it brings in.

Can you advertise our wedding or function band?

Yes. Google Ads and local search are often the best route for function bands, because couples and event planners are already out there looking.

Can you use our gig footage in the ads?

Yes. Live clips and behind-the-scenes footage are often what makes the best ads. If you don’t have any, we can film it for you.

START HERE

Where are you right now?

Four quick questions, and we’ll show you where we’d start. Your answers come straight to us with your message, so you won’t have to explain it twice.

What best describes you?

Choose the one that fits best.

MARKETING FOR MUSICIANS

Every light, pointed at your music.

Six services for musicians. Use one, or combine them. See them all →

Get your music heard.

Step into the Limelight.

See where we’d start with you →