Picture a campaign that reaches the people who would actually press play, and a report that shows you who they were. Proper campaigns start with the right goal, the right audience and creative made for the platform, then get adjusted every week based on what’s working.
Ads that find your listeners.
We build campaigns around your episode and season calendar, using the photos and video we capture on recording days, so every ad feels like the show and not like an advert.
Facebook and Instagram ads
Campaigns that put new episodes and live dates in front of people who listen to shows like yours.
YouTube ads
Short video ads that get your trailer or best clips seen by people who will love the show.
Google Ads and search
For business owners with a show: be found when people search for the expertise you talk about.
Launch and live show campaigns
New show, new season and ticket pushes timed to the day, with clear reporting on what they delivered.
Podcast advertising, managed for you.
Campaign planning
Goals, budgets and timings agreed around your launch, season or live show.
Audience research
Listeners of similar shows, topics and creators in the places that matter.
Ad creative
Trailers, clips and artwork made for each platform.
Launch and ticket pushes
New season and final-push campaigns timed to the day.
Search for business owners
Google Ads and Google Business Profile, so people who want your expertise can find you.
Clear reporting
What you spent, what it delivered and what we changed, in plain English.
From first listen to front row.
Plan
We agree goals, budget and timings around your launch, season or live show.
Create
We make ads from your photos, video and cover art.
Launch
Campaigns go live with tracking set up properly.
Optimise
We move budget to what works and report every month.
Advertising for podcasters, answered.
Does advertising for podcasters work on Facebook and Instagram?
It can, when the goal, audience and creative are right. It’s good at reaching listeners of similar shows, and at driving follows, views and ticket sales around a launch or live show.
How much should a podcast spend on ads?
Stop thinking of advertising as a cost. The moment you do, you separate yourself from a critical arm of your business, and turn it into a negative. Think of it as an opportunity, or better still, think of it this way: not advertising is the lost opportunity. Every listener of shows like yours who never hears your trailer is a follow, a review and a subscriber you didn’t get. We’ll recommend a starting budget for the size of the launch or live show, agree it with you and report clearly on what it delivers.
Can you advertise my business alongside my podcast?
Yes. For business owners and experts, Google Ads and search are often the best partner to the show, because people are actively looking for what you know.
Can you use our episode footage in the ads?
Yes. Real clips from the conversation often make the most effective ads, and we can film them for you.
Where are you on your journey?
Four quick questions, and we’ll show you where we’d start. Your answers come straight to us with your message, so you won’t have to explain it twice.
Let’s talk. Pick a time that suits you.
A 30-minute introduction call on Microsoft Teams, Monday to Friday, 9am to 5pm. Your answers come with the booking, so we’ll be ready for you.
Prefer to talk it through? Make an appointment for a 30-minute call on Microsoft Teams, Monday to Friday, 9am to 5pm.
What we’d do for you
See it in action
A closer look at the work behind each part of your plan.
Every light, pointed at your show.
Six services, built for podcasters. Use one, or let them work together. See them all →