← Marketing for podcasters

Graphic design for podcasters

Artwork as strong as the conversation.

Logos, cover art, episode artwork, YouTube thumbnails, live show posters and media kits. Everything listeners see, from the tiny square in a podcast app to the banner behind your mic, designed to look like your show.

SOUND FAMILIAR?“We made our cover art the night before launch.”

Imagine your cover catching someone’s eye in a scroll of a hundred tiny squares. A consistent look across your logo, cover, episode artwork and thumbnails makes you recognisable instantly, and makes the show feel worth an hour of someone’s time.

ONE LOOK, EVERYWHERE

From the logo to the live stage.

Here’s an example identity for a fictional podcast, Second Kettle: a logo, a cover and a live show poster that all feel like the same show.

Example podcast logo designed by The Limelight CompanyExample podcast cover art designed by The Limelight CompanyExample live show poster designed by The Limelight Company

Example artwork for a fictional podcast, made with licensed photography.

WHAT’S INCLUDED

Design for every part of your show.

Logo and identity

A logo and visual style that works on a set backdrop, a mug and a phone screen.

Podcast cover art

Covers designed to stand out at thumbnail size in every podcast app.

Episode artwork and thumbnails

A template for every episode and YouTube thumbnail, with the guest, the title and room to breathe.

Live show posters

Posters and social versions for every date, with clear who, where, when and tickets.

Media kit and one-sheet

Your audience and formats, laid out so sponsors can say yes with confidence.

Social and ad graphics

Episode announcements, quote cards, audiograms and ads in your style.

HOW IT WORKS

From brief to every screen.

01

Listen

We listen to the show and talk about the feel you want.

02

Concepts

We present design directions built around your voice.

03

Refine

We develop your favourite through rounds of feedback.

04

Deliver

Files for podcast apps, YouTube, print and social, ready to use.

QUESTIONS PODCASTERS ASK

Graphic design for podcasters, answered.

Does a podcast need a logo?

A distinctive logo makes you recognisable across your cover, thumbnails, set and social. It should suit the show and work small and large.

Can you design our podcast cover art?

Yes. We design covers that read clearly as a thumbnail in Apple Podcasts and Spotify, and still look great full size.

Can you design episode artwork for a whole season?

Yes. We design a season template with versions for every episode, plus YouTube thumbnails and social sizes.

Does graphic design for podcasters include media kits?

Yes: media kits, one-sheets and sponsor decks, with files ready to send.

YOUR JOURNEY

Where are you on your journey?

Four quick questions, and we’ll show you where we’d start. Your answers come straight to us with your message, so you won’t have to explain it twice.

What best describes you?

Choose the one that fits best.

MARKETING FOR PODCASTERS

Every light, pointed at your show.

Six services, built for podcasters. Use one, or let them work together. See them all →

Look like the show you are.

Step into the Limelight.

See where we’d start with you →