Should you hire a social media manager? What they do and what it costs in the UK

What a social media manager actually does, what the different routes cost in the UK, and the signs that you are ready to hand it over.

What should a small business post on social media, and how often?

A workable content mix for small business social media, how often to post on Instagram and Facebook, and how to keep going when you are busy.

Logo or brand identity? What an owner-led business actually needs, and what it costs

A logo is one piece of a brand identity. Here is what an owner-led business actually needs, what each option costs in the UK, and what to check.

Personal brand vs business brand: which should you build first?

How a personal brand and a business brand differ, when each makes sense, and how to build one without undermining the other.

How much does a personal brand website cost in the UK?

Indicative UK prices for a personal brand website, what drives the cost up or down, and the running costs people forget.

Do small business owners really need a personal brand?

When showing up as yourself helps a small business, when it doesn’t, and how to do it without becoming an influencer.

Should you post as yourself or as your business on Instagram and Facebook?

Profiles, Pages and professional accounts explained, and a simple way for business owners to split content between their own name and the business.

Planning a brand photoshoot: what to wear, where to shoot and how many images you need

A hands-on guide to planning a brand photoshoot, from outfits and locations to shot lists, image numbers and usage rights.

Is it worth running ads behind your personal brand?

When paid social helps a personal brand, when it is a waste of money, and how to run a small, sensible first campaign.