How to Market a Photography Business: A Practical UK Plan

A step-by-step UK plan for photographers: positioning, website, Google Business Profile, social media, referrals, email, ads and how to measure results.

Instagram for Photographers: What to Post to Get Booked

What to post, how to set up your profile and how to turn Instagram followers into bookings, written for UK photographers.

Local SEO for Photographers: How to Rank in Your Town

How to rank in your town: build useful location pages, keep your details consistent, earn reviews and links, and blog about local venues.

How to Plan a Personal Branding Shoot for Photographers

A step-by-step plan for your own branding shoot: shot list, locations, wardrobe, kit, directing another photographer and agreeing how the images can be used.

Google Ads for Photographers vs Facebook Ads: Which to Use?

Google Ads catch people searching now; Facebook and Instagram ads create demand. Learn keywords, budgets, landing pages and tracking.

Google Business Profile for Photographers: How to Set It Up

Set up and optimise a Google Business Profile for photographers, from categories and service areas to photos, posts and honest reviews.

Headshots for Photographers: Why You Need Them and Where to Use Them

Why photographers need professional portraits of themselves, where to use them, and why self-timer selfies rarely match the standard of your client work.

How Often Should Photographers Post on Social Media?

Realistic posting frequency for Instagram and Facebook, plus batching, scheduling and what to measure, for UK photographers.

About Me Video for Photographers: Structure, Script and Length

How photographers can introduce themselves on camera: a simple structure, script prompts, ideal length, lighting, captions and the best places to show the video.

Behind the Scenes Photos for Photographers: What to Capture

What behind the scenes photos to capture, how consent works when clients appear in frame under UK GDPR, and where to use the images.